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Wake is an awareness initiative that seeks to educate people about the importance of sharks, rays and tunas
to our planet’s fragile ocean ecosystem. We speak for those who cannot speak for themselves.

Sharks are over 400 million years old. They have out-lived every major extinction event on our planet.1

Shark populations have been systematically devastated in the past few decades: up to 73,000,000 sharks are killed every year. Our species alone is responsible for saving them.

Experts estimate that the demand for shark fins has resulted in the killing of up to 73 million sharks every year through the international fin market alone.2 The death rate may be considerably higher when considering bycatch and intentional kills where sharks are either not used or used locally. The major cause of this underwater holocaust is the increased worldwide consumer demand for tuna and shark products. Shark products made of flesh, teeth, cartilage, liver, and skin have become commonplace all over the world. And as for tuna...

Industrial sized commercial tuna fisheries regularly catch more sharks than tuna!

Wake was born out of the desire to put an end to this madness, and ultimately to evolve our perception of the ocean into that of a special place we should care for and respect. Our aim is to get people to wake up, and ultimately cease their current devastating patterns of consumption.

Please explore the links above to learn more about amazing oceans, spectacular sharks and magnificent tuna, as well as to find out more about how we're working towards solving the above challenges.

And, if you fancy it, join our mailing list to receive our fabulous newsletter!




1 – ‘Sharks of the World’, Princeton Field Guides (2005)
2 – 'Global estimates of shark catches using trade records from commercial markets.' Published in Ecology Letters 9: 1115–1126, Clarke et al. (2006) as discussed in 'The Conservation Status of Pelagic Sharks and Rays', Report of the IUCN Shark Specialist Group Pelagic Shark Red List Workshop, Tubney House, University of Oxford, UK, 19–23 February 2007.