Wake is based on the idea that small things can create a big impact; the waves created by the wake of a boat; the mosquito that keeps you awake at night, the foghorn that wakes the weary crew as their ship heads for the rocks...
Who?
We are an organisation of passionate, highly skilled individuals with a priority on engaging in results-focused, innovative direct-action campaigns and educational workshops. From designers to biologists to lawyers to chefs, we are all on-board and ready to make a difference. We reduce the demand for unsustainably and inhumanly caught species like shark and tuna by engaging and informing specific consumer groups.
Why?
There are different motivations for our need to take action to halt this grim situation:
1. Some of us see sharks disappearing at an astral pace and fear how it will affect our own species.
2. Some of us don’t see humans as a superior race that is entitled to plunder the planet of its natural resources for short term gain and long term losses many of which are – at this moment – unfathomable to us.
3. Some of us simply see another living creature that is unable to speak for itself
4. Some of us see a poorly policed system and believe that the only action to take is individual and independent.
Why we are compelled to take action is irrelevant, what matters is that we succeed!
How?
We use a variety of initiatives and seek to have positive engaging interactions with our audiences. We do whatever we can to ensure sharks survival: strategise, collaborate, educate, communicate and negotiate with key members of our target audience and community. We want to be positive and effective in all our work, be it scientific research, direct action in the community, grassroots activism, promotion of legislative change, or education and awareness. Have a peak at 'Wake Education' and 'Wake Activism' (above) for more on our past and future initiatives.
Today, with the pressure on our blue planet greater than ever, it has been said that there are only two types of people: Activists and In-Activists.1
Now ask yourself: which one am I?
To get active check out our ‘Take Action’ section. For more information about our educational and active engagements, click on the ‘next’ button below.
1 – Richard O'Barry, 'The Cove', 2009
